By setting clear objectives and honing the most effective marketing tactics, life sciences organizations establish the conditions that fuel sustainable growth.
With the movement toward value-based care, emerging mobile technologies and shifts in regulatory policy, the world of healthcare is in a state of flux. The 2018 edition of the annual HealthLink Dimensions Healthcare Professional Communication Survey gathered responses from 734 physicians, nurse practitioners and physician assistants, uncovering insights into how organizations can most [...]
By understanding the full potential of EHR and PMS systems, marketing and sales teams can build wiser strategies driven by robust intelligence.
Health insurance payers, medical device makers and pharmaceutical companies may all benefit from communications strategies that account for the emergence of mHealth and the burgeoning optimism from healthcare providers.
Patient education is a powerful way of building positive relationships with healthcare providers.
HealthLink Dimensions is seeking a Business Development Director to drive growth in the Northeast U.S. This position will focus on selling HealthCare Provider (HCP) data, data management, emails and email marketing products as well as other associated products and services. The successful BDD will develop and maintain consultative relationships with potential and current clients in the healthcare vertical [...]
Making physician email marketing campaigns successful begins with a clear understanding of what details are most relevant .
By drawing on quality data and customizing marketing messages, life sciences businesses optimize their approach to contacting medical professionals.
With the rise of value-based care, offering a high-quality patient experience is becoming increasingly important for healthcare providers.
Whether a doctor works within a hospital system or a physicians’ group often makes a huge difference in both the needs of his or her patients and the process that leads to purchasing a new product.