What’s your medical product marketing strategy?

By setting clear objectives and honing the most effective marketing tactics, life sciences organizations establish the conditions that fuel sustainable growth.

Infographic: Annual Healthcare Professional Communication Report 2018 Key Insights

With the movement toward value-based care, emerging mobile technologies and shifts in regulatory policy, the world of healthcare is in a state of flux. The 2018 edition of the annual HealthLink Dimensions Healthcare Professional Communication Survey gathered responses from 734 physicians, nurse practitioners and physician assistants, uncovering insights into how organizations can most [...]

2018-04-20T15:11:11+00:00 April 16th, 2018|Healthcare Marketing, Uncategorized|

Mobile health and the future of life sciences marketing

Health insurance payers, medical device makers and pharmaceutical companies may all benefit from communications strategies that account for the emergence of mHealth and the burgeoning optimism from healthcare providers.

Here we grow again! We’re hiring a Business Development Director

HealthLink Dimensions is seeking a Business Development Director to drive growth in the Northeast U.S.  This position will focus on selling HealthCare Provider (HCP) data, data management, emails and email marketing products as well as other associated products and services. The successful BDD will develop and maintain consultative relationships with potential and current clients in the healthcare vertical [...]

2018-04-20T15:12:38+00:00 March 28th, 2018|Careers, News, Uncategorized|

Why life sciences marketers should prioritize patient satisfaction

With the rise of value-based care, offering a high-quality patient experience is becoming increasingly important for healthcare providers.

How marketing to physicians’ groups is different from hospitals

Whether a doctor works within a hospital system or a physicians’ group often makes a huge difference in both the needs of his or her patients and the process that leads to purchasing a new product.