The politics of health: Preparing marketing for changing rules

Controlling internal information in the present helps prepare organizations for what comes in the future.

Eliminating marketing mistakes with predictive analytics

Doctors can't afford to make mistakes.

Using photo sharing social sites in medical marketing

The future of marketing is diverse content.

On the same page: Working with the millennial definition of healthy living

In the communication process between medical companies and doctors, there's a third party to consider: patients. 

Is there room for humor in medical marketing?

Can organizations make jokes when discussing health?

Email can offer the technology benefits doctors desire

Physicians want the latest innovations to help them keep up with health breakthroughs and connected patients.

What frustrates physicians in 2016

By becoming aware of modern causes of stress, email marketing campaigns can avoid the pitfalls that discourage and frustrate modern medical audiences.

4 tips for creating a virtual experience through email

Manufacturers and pharmaceutical companies can learn from VR's storytelling effectiveness.