Products

What’s your medical product marketing strategy?

By setting clear objectives and honing the most effective marketing tactics, life sciences organizations establish the conditions that fuel sustainable growth.

Why life sciences marketers should prioritize patient satisfaction

With the rise of value-based care, offering a high-quality patient experience is becoming increasingly important for healthcare providers.

How marketing to physicians’ groups is different from hospitals

Whether a doctor works within a hospital system or a physicians’ group often makes a huge difference in both the needs of his or her patients and the process that leads to purchasing a new product.

Understanding the needs of long-term care centers

The needs of long-term care centers are different from either physicians' groups or hospitals, and it's vital for life sciences marketers and salespeople to develop their approach accordingly.

2018-04-20T15:16:43+00:00 January 31st, 2018|Data Appending, Healthcare Marketing, Physician Emails|

Patient demographics matter in life sciences marketing

Since there can be major differences in what types of treatment physicians administer to different communities, it’s crucial for makers of medical products to take demographics into account for their marketing efforts.

2018-04-19T21:24:04+00:00 January 10th, 2018|Data Appending, Physician Demographics, Physician Emails|

Understanding the challenges of healthcare professionals

Life sciences leaders should always consider the challenges facing today’s doctors when formulating and deploying a marketing and sales strategy.

2018-01-24T12:57:19+00:00 January 3rd, 2018|Data Appending, Healthcare Marketing, Physician Emails|

Why specialization matters in healthcare marketing

A deep understanding of how medical specialization affects the needs of doctors and their patients is essential to developing effective marketing and sales initiatives.

2018-01-24T12:57:49+00:00 December 20th, 2017|Data Appending, Healthcare Marketing, Physician Emails|