By setting clear objectives and honing the most effective marketing tactics, life sciences organizations establish the conditions that fuel sustainable growth.
By understanding the full potential of EHR and PMS systems, marketing and sales teams can build wiser strategies driven by robust intelligence.
Patient education is a powerful way of building positive relationships with healthcare providers.
With the rise of value-based care, offering a high-quality patient experience is becoming increasingly important for healthcare providers.
Whether a doctor works within a hospital system or a physicians’ group often makes a huge difference in both the needs of his or her patients and the process that leads to purchasing a new product.
The needs of long-term care centers are different from either physicians' groups or hospitals, and it's vital for life sciences marketers and salespeople to develop their approach accordingly.
Armed with an awareness of the purchase process and databases full of relevant information, organizations can make smarter calls in creating a physician email marketing campaign.
Since there can be major differences in what types of treatment physicians administer to different communities, it’s crucial for makers of medical products to take demographics into account for their marketing efforts.
Life sciences leaders should always consider the challenges facing today’s doctors when formulating and deploying a marketing and sales strategy.
A deep understanding of how medical specialization affects the needs of doctors and their patients is essential to developing effective marketing and sales initiatives.