Mobile health and the future of life sciences marketing

Health insurance payers, medical device makers and pharmaceutical companies may all benefit from communications strategies that account for the emergence of mHealth and the burgeoning optimism from healthcare providers.

Finding the right frequency for physician email marketing

How often organizations send out promotional messages is a major factor in whether they reliably engage physicians and achieve a successful medical email marketing strategy.

2018-04-20T15:15:37+00:00 February 14th, 2018|Email Deployment, Healthcare Marketing|

Understanding the needs of long-term care centers

The needs of long-term care centers are different from either physicians' groups or hospitals, and it's vital for life sciences marketers and salespeople to develop their approach accordingly.

2018-04-20T15:16:43+00:00 January 31st, 2018|Data Appending, Healthcare Marketing, Physician Emails|

Patient demographics matter in life sciences marketing

Since there can be major differences in what types of treatment physicians administer to different communities, it’s crucial for makers of medical products to take demographics into account for their marketing efforts.

2018-04-19T21:24:04+00:00 January 10th, 2018|Data Appending, Physician Demographics, Physician Emails|