Healthcare Professionals Whitepaper Marketers may be relying on the tried and true direct sales model, only to be frustrated and unable to deliver results. Why are traditional marketing methods yielding fewer results? Nurturing current relationships and creating new ones between marketers and medical professionals is imperative to growth.
In this whitepaper you will discover:
- How to engage with healthcare professionals the way they want to be reached – study results reveal best methods to communicate with providers
- What type of information healthcare professionals want and need
- Online resources most utilized by HCPs when seeking product, device or disease state information
- How insurance networks can improve provider communications