To better serve its pharmaceutical and life-sciences partners, Quantum Group, a trusted expert in commercial printing, direct mail, and fulfillment, is pleased to announce its coordination with Atlanta-based HealthLink Dimensions, LLC, a leading provider of healthcare-data solutions in the United States.
Pharmaceutical and life-sciences organizations rely heavily on healthcare-provider (HCP) data, yet there have been few options for executing targeted, end-to-end marketing campaigns. Quantum’s alliance with HealthLink Dimensions gives these organizations a unique opportunity to now combine and streamline their integrated, multichannel campaigns:
Boost marketing-operations productivity. Simplify campaign administration, increase go-to-market speed, and make every dollar in the budget count.
Grow a database. Manage physical addresses and emails of HCPs, physicians, and pharmacists who are writing scripts and supporting drug lines.
Expect more. Trust Quantum to produce impressive, high-quality print and digital campaign assets from company- or agency-provided brand content.
Stay in the clear. Execute campaigns in a HIPAA, SOC2, and FDA-compliant facility.
Turn data into dollars. Help sales reps have the fastest follow-ups, thanks to actionable reporting and tracking of direct-mail and email executions.
See better returns. Add return-mail processing and suppression-list services to ensure that undeliverables are put to good use updating contact information and increasing database compliance.
Always be converting. Include calls to action like “Request Sales Materials” or “Schedule a Rep Visit”—and follow through with prompt fulfillment of in-house materials and business reply cards.
By unifying direct-mail and email communications, Quantum and HealthLink Dimensions are able to offer not only multichannel retargeting, but also substantial improvements in the areas of deliverability, response rates, and performance reporting.
Until now, modernizing broad-spectrum, data-driven solutions has been a challenge for the pharmaceutical industry. They’re subject to strict controls and marketing-compliance laws, like FDA 2253. In addition to guaranteeing FDA compliance, Quantum maintains compliance with HIPAA, FISMA, and SOCII, and HealthLink Dimensions is compliant with CAN-SPAM.
It’s now possible to incorporate several HealthLink Dimensions database solutions into online and offline campaigns with Quantum. These include a Physician Email Database with over 1 million HCP email addresses, which are verified, permissioned, and guaranteed deliverable, and a Healthcare Provider Database of 2.7 million HCPs. Quantum and HealthLink Dimensions offer advanced targeting and retargeting for their email-deployment services, making it even easier to reach the right healthcare professionals and achieve outstanding open rates.
Quantum clients in the healthcare and life-sciences sector are already seeing return-on-investment gains and unheard-of performance, especially in the area of database match rates, thanks to HealthLink Dimensions. Organizations in these industries can expect to see additional products and services rolled out as Quantum and HealthLink Dimensions further grow and develop this alliance.
Quantum Group is the trusted leader in Enterprise Marketing Execution. Quantum excels at commercial printing, direct mail, and fulfillment. They pair that with advanced technology solutions, solid information-security expertise, and scalable workflows for data-driven marketing strategies. Their clients enjoy services that are tailored to their needs, and they’re ready to help businesses reach new milestones.
About HealthLink Dimensions
HealthLink Dimensions builds customized healthcare data solutions for life science and healthcare organizations to improve marketing initiatives, compliance and master data management. Leveraging the largest multi-sourced database of active practicing healthcare professionals, HealthLink Dimensions develops customized data solutions to help clients reach their target audience, enrich their business data, optimize claims processing, meet compliance requirements, and solve master-data quality problems.