How A Midwestern Pediatric Medical Center Used Data To Empower Physician Marketing

A HealthLink Dimensions Case Study

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For the Marketing Operations team in the Marketing and Communications Department at a top-tier Midwestern medical center specializing in pediatrics, the perennial challenge has been accessing data that meets the scope and depth of the organization’s marketing initiatives. More than that, the medical center requires highly detailed and accurate information for pediatricians and pediatric sub-specialists, not only to support its academic initiatives in continuing education, but also to attract physicians to its world-class treatment and research facilities.

 

Find out how HealthLink Dimensions data helped drive customized messaging for targeted specialties; download the case study now.