To get in touch with key stakeholders at hospitals and physicians’ groups, consistently guiding them down a purchase path, consider optimizing these aspects of your organization’s communications strategy.
By setting clear objectives and honing the most effective marketing tactics, life sciences organizations establish the conditions that fuel sustainable growth.
By understanding the full potential of EHR and PMS systems, marketing and sales teams can build wiser strategies driven by robust intelligence.
Health insurance payers, medical device makers and pharmaceutical companies may all benefit from communications strategies that account for the emergence of mHealth and the burgeoning optimism from healthcare providers.
Patient education is a powerful way of building positive relationships with healthcare providers.
Making physician email marketing campaigns successful begins with a clear understanding of what details are most relevant .
By drawing on quality data and customizing marketing messages, life sciences businesses optimize their approach to contacting medical professionals.
With the rise of value-based care, offering a high-quality patient experience is becoming increasingly important for healthcare providers.
Whether a doctor works within a hospital system or a physicians’ group often makes a huge difference in both the needs of his or her patients and the process that leads to purchasing a new product.
The needs of long-term care centers are different from either physicians' groups or hospitals, and it's vital for life sciences marketers and salespeople to develop their approach accordingly.