Products

What’s your medical product marketing strategy?

By setting clear objectives and honing the most effective marketing tactics, life sciences organizations establish the conditions that fuel sustainable growth.

Mobile health and the future of life sciences marketing

Health insurance payers, medical device makers and pharmaceutical companies may all benefit from communications strategies that account for the emergence of mHealth and the burgeoning optimism from healthcare providers.

2018-05-17T19:17:33+00:00 April 4th, 2018|Healthcare Marketing, Physician Demographics|

Why life sciences marketers should prioritize patient satisfaction

With the rise of value-based care, offering a high-quality patient experience is becoming increasingly important for healthcare providers.

How marketing to physicians’ groups is different from hospitals

Whether a doctor works within a hospital system or a physicians’ group often makes a huge difference in both the needs of his or her patients and the process that leads to purchasing a new product.

Understanding the needs of long-term care centers

The needs of long-term care centers are different from either physicians' groups or hospitals, and it's vital for life sciences marketers and salespeople to develop their approach accordingly.

2018-04-20T15:16:43+00:00 January 31st, 2018|Data Appending, Healthcare Marketing, Physician Emails|