Medical Marketing

Medical Marketing 2018-01-24T13:31:08+00:00

Marketers, especially those who work with life science organizations such as pharmaceutical or medical device manufacturers, have a lot on their plate. Not only do they need to focus on promoting specific products or services, they must also determine how best to reach their target audience.

Whether it’s an email marketing campaign or simply market research, it’s essential that marketers possess the right information, contact and otherwise.

The right place at the right time

HealthLink Dimensions offers a wide array of databases that will help you get the results you need to improve messaging and the scope of your clients’ reach. We offer effective and reliable data you can act upon for use in any campaign or strategy, including:

Physician Email: Your clients want a direct connection to physicians, and email is the best way to do it. With our database, you have access to:

  • More than 1.7 million doctors, nurses and health professionals
  • Trackability and segmentation to better fit your needs, including physician specialty

Healthcare Provider: Every life sciences organization is looking for new medical professionals to provide their products to. It’s important to build your client’s customer base. Utilizing this database will grant you access to:

  • Over 2.7 million healthcare professionals
  • Several identifiers for targeting, including UPIN and state license status
  • Multiple demographics to filter results and segment audience, including group practice size and geographic area

Treatment Insights: The more information you know about how healthcare providers treat patients, the better messaging you can provide them. Through our Treatment Insights database, you identify:

  • When a certain physician treats a patient and with what
  • What conditions a specific doctor will treat regularly
  • What specialties work best for your client’s products

Business Contact: When engaging practices, hospitals and other medical centers, you often face a bureaucracy of different stakeholders to contact when trying to promote a new product. With our Business Contact database, you gain access to:

  • More than 300,000 healthcare facilities
  • Contact information for key decision-makers, from directors and administrators to CEOs and owners

Group Practice: Expanding your reach can be easy when working with group practices, as you gain access to multiple healthcare providers rather than just one. With our Group Practice database, you gain access to:

  • Hard-to-find specialties and hospital affiliations
  • Different types of healthcare professionals for segmentation

With HealthLink Dimensions’ line of products, you gain more than just a larger customer base – you provide your clients with a path to growth.