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Breaking Barriers: Omnichannel Strategies To Connect With HCP Audiences


Matrix Medical Communications Case Study

Case Study


In the dynamic world of healthcare marketing, the collaboration between Matrix Medical Communications (MMC) and HealthLink Dimensions demonstrates how measured strategic evolution can lead to enhanced engagement.

 

How It Began

 

Matrix Medical Communications approached HealthLink Dimensions with a request to enhance the readership of its digital and print healthcare publications. Together, the companies determined specific goals, which included broadening MMC’s target audience and improving email campaign engagement.

 

The results were dramatic. By integrating a LinkedIn-powered custom audience into its marketing strategy, MMC’s digital footprint grew exponentially. In fact, the initiatives resulted in deeper engagement with the healthcare community, including a 200% increase in views of the company’s digital oncology publication – and more.

 

Download the case study here to learn how more about this successful partnership. 









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