Boost Your Email Marketing With HealthLink’s Email Deployment
Did you know that email marketing is one of the most effective methods to reach your target audience?
As we mentioned in this newsletter, our recently
compiled data shows that 75% of healthcare providers prefer email for industry communication. With this in mind, it’s important that hospitals, agencies, and our pharmaceutical clients revisit their email strategy, from list acquisition and augmentation to deployment.
However, while email deployment is incredibly important, it’s also more challenging than ever. Apple’s iOS 15 updates changed how our industry reaches HCPs. In a survey in late 2022, two-thirds of email marketers reported a moderate-to-significant impact on their email marketing strategy after data privacy changes.1 In addition, email security software may prevent emails from reaching inboxes, impacting deliverability.
With HealthLink Dimensions’ Email Deployment services, you can trust that your email campaigns will reach the right healthcare professionals at the right time. In fact, we can share with you when a specific provider is most likely reading emails, increasing your chance of success.
We also offer real-time delivery metrics, which help our clients share specific details about their campaign’s performance.
1Iskiev, M. (2022) How Apple IOS 15 Is Impacting Email Marketers [new data], HubSpot Blog. Available at: https://blog.hubspot.com/marketing/apple-ios-15-email-marketing-impact-data (Accessed: 30 May 2023).