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When Is The Best Time To Advertise On Social?

Social media marketing can be highly beneficial for healthcare marketers. After all, healthcare providers and professionals are people too! They use social media just like the rest of us, whether for personal or professional use.

It can be challenging to determine which social media platforms to use and when to advertise

on them.

Fortunately for us, Sprout Social recently published a guide to the best times to post on social media based on insights they gathered from over 30,000 customers.

In this article, we’ll review what insights they discovered and how you can use them to leverage social media marketing for your organization.

The Best Times to Post on Social Media in 2022

Before diving into the data, we must include a disclaimer that every social media platform is different, as are every marketer’s specific goals.

So, while you can use these recommendations as a guideline, they are not hard-and-fast rules. We recommend testing the timing of your social media ads and posts to gauge when your audience is the most likely to be engaged.

Now, on to the data!

Overall Metrics

Here’s what Sprout Social found about overall engagement metrics for various social media platforms.

Best time to post on social media overall

Across platforms, it seems that the times when people are the most engaged are between 9 and 10 AM CST on Tuesdays, Wednesdays, and Thursdays. People are less engaged on Mondays and Fridays, possibly because they are either recovering from or getting ready for the weekend.

Best days to post on social media

Tuesdays and Thursdays are the clear winners in the category of when to post on social media.

The worst day to post on social media

Sunday came in dead last as far as overall engagement.


Best time to post

The best time, surprisingly, is 3 AM CST Monday through Friday. The next best times are Tuesdays at 10 AM and 12 PM CST.

Best days to post

Don’t post on Monday. Tuesdays through Fridays get the most engagement.

Worst days to post

It seems nobody’s checking Facebook on Saturday, so this is the worst day to post on Facebook.


Best time to post

There are a few answers: Mondays at 11 AM, Tuesdays and Wednesdays between 10 Am and 1 PM, and Thursdays and Fridays at 10 AM and 11 AM, all in CST.

Best days to post

Tuesdays and Wednesdays get the most engagement on Instagram.

Worst days to post

Sundays are dead days on Instagram.