HCP Programmatic Targeting

HCP Programmatic Targeting 2018-06-18T19:49:52+00:00

HCP Programmatic Targeting allows marketers to segment and target their digital marketing efforts to engage healthcare professionals online with precision and scale. We’ve mapped our offline Healthcare Provider Database of providers with more than 3.9M+ corresponding online identities. With HCP Programmatic Targeting you’re able to target digital advertising to your specific healthcare audience, delivering the right message to the right person across all digital channels.

Leveraging HCP Programmatic Targeting will enable you to:

• Increase your digital reach to your target healthcare audience
• Target specific healthcare professionals with precision leveraging deterministic data
• Remove guesswork and eliminate waste by only advertising to your target audience
• Reach your target audience where they are across all digital channels and on any device

Build a Healthcare Professional Audience

Targetable profiles include physicians, nurse practitioners, pharmacists and other allied healthcare professionals. Refine your intended audience through use of specific data elements. Some examples of the criteria available for filtering include:

  • Specialty
  • Age Range
  • Treatment Behavior
  • Hospital Affiliation
  • Specific Titles
  • Group Practice Size
  • Gender
  • Geographic Area

Custom Audience Targeting

Already have a list of providers you want to reach online? HCP Programmatic Targeting can match your list to digital identities for programmatic advertising campaigns.

  • Key Accounts (for Account-Based Marketing)
  • High-Value Prospects
  • Current Customers

Turnkey Programmatic Solution

We provide informed decision-making help and manage all the aspects of programmatic buying for clients that are looking for a full-service digital media solution.  We can assist with your campaign from beginning to end providing media strategy and planning, campaign execution, optimization and measurement.  Whether this is your first time running a programmatic advertising  campaign or your hundredth, our team of experts will work with you to develop strategies that are customized to your brand and accomplish your KPIs.

Full managed services include:

  • Media Planning
  • Creative Messaging Architecture
  • Expert Campaign Setup
  • Trafficking/Ad Ops
  • Daily Optimization
  • Weekly Reporting
  • Final Campaign Analysis

Contact us to learn more about how we can help you leverage programmatic advertising to reach your target healthcare audience.