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News & Views

Targeting Clinicians? Here's Why HealthLink Dimensions is Your Best Bet for Healthcare Advertising


Reach HCPs on All Major Programmatic Platforms with HealthLink Dimensions
Reach HCPs on All Major Programmatic Platforms with HealthLink Dimensions

Navigating the labyrinthine world of healthcare advertising? You're not alone. Did you know that the physician and nurse market is so dynamic that 20% or more of the demographic and key contact information needed for accurate digital advertising changes each year? Targeting healthcare professionals requires a blend of precision, compliance, and, most importantly, quality data. That's where HealthLink Dimensions comes in.


The Importance of Quality Data for Healthcare Advertising

In an industry where data is the backbone of every campaign, the quality of that data can make or break your ROI. If you're relying on your own data for targeting and lack a rigorous validation process, you're likely missing the mark. This leads to lower match rates, fewer qualified impressions, and ultimately, lower campaign performance. At HealthLink Dimensions, we pride ourselves on gathering, vetting, and validating clinician data from over 500 sources, both public and private, along with AI and Live validation. Elevating our commitment to data excellence, we've enhanced our processes with triple verification to expertly filter out hard bounces, spam traps, and other delivery barriers. Now, when launching your email campaigns to clinicians, experience even greater reliability and efficiency, ensuring your communications achieve their fullest potential.


If you're working with another data partner, how confident are you in their own data hygiene processes? Are you getting the quality you expect for your CPM investment?


Why Choose HealthLink Dimensions

Choosing the right data partner is a pivotal decision. Your campaign’s success depends on it. And we believe our track record speaks for itself.

  • 95% Client Retention Rate: Our clients stick with us because we deliver results.

  • Largest Clinician Database: We're proud to have the largest HCP database ever to be audited and certified by BPA Worldwide.

  • Trusted by Industry Leaders: 11 of the top 15 pharma manufacturers rely on our data.

  • Dedicated Client Experience Manager: Each customer gets a dedicated Client Experience Manager with same-day response time.

“I can’t imagine tackling a campaign focused on healthcare professionals without contacting HealthLink. They truly are the best when it comes to sourcing data and reaching providers.” -Agency Supervisor


Technical Capabilities

Our data is seamlessly integrated into all major platforms, including IQM, deepintent, liveramp, neustar, pulsepoint, and theTradeDesk. What's more, we offer off-the-shelf, pre-configured segments based on clinician specialty. These are perfect for media buyers who need quick-select options. For those looking for more tailored solutions, our custom segments allow for hyper-focused targeting based on Rx and Dx behavior, affiliations, training affinity, and much more.


Competitive Pricing

We pride ourselves on offering premium data at competitive prices. With CPMs for off-the-shelf segments running at just $15.50, we challenge you to find a better value. If you're currently working with another vendor, it's worth asking them why you should be paying more than what HealthLink Dimensions charges.


Compliance and Security

In a world where data breaches and unethically sourced data are all too common, we understand the importance of safeguarding your information. HealthLink Dimensions' privacy policies and processes are regularly audited and updated to ensure compliance with current and upcoming federal and state laws and regulations. We take privacy and clinicians' privacy rights very seriously.


Take the Next Step

You've got the insights, now it's time to act. You have two great options to get started:

  • Head to Your Favorite Platform: Simply search for HealthLink Dimensions and select the off-the-shelf segments that make sense for your next campaign.

  • Craft a Custom Segment: If you have specific targeting needs, reach out to our team at HealthLink Dimensions. We're here to craft a custom segment that meets your exact campaign specifications.

Don't miss out on elevating your healthcare campaigns. The choice is yours, and either way, you're in good hands.


About HealthLink Dimensions

HealthLink Dimensions has been a trusted leader in healthcare marketing and data solutions for over a decade. We specialize in providing actionable insights and data solutions to help healthcare marketers reach their target audience with precision. Our data is compliant, verified, and actionable, making us the go-to choice for healthcare professionals.

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